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Sanya’s MICE takes off, RMB25.6m in deals secured at 2018 fair

Updated: 2018-05-29 12:33:07

The 2018 Sanya MICE Resource Inspection and Sourcing Fair successfully came to a close at the Hilton Sanya Yalong Bay Resort on May 26th, 2018.


Nearly 100 representatives from Sanya’s conference and meeting industry and 35 purchasers from home and abroad attended the sourcing fair.




Eight enterprises at the fair reached intentional transaction amounts with a combined total of RMB 25.6 million. The highest intentional transaction amount was RMB 8.3 million.


Ms. Wang Feifei, Deputy Director of the Sanya Tourism Development Commission, said during an interview that due to the rapid development of Sanya’s MICE (meetings, incentives, conferences, and exhibitions) industry in recent years, MICE travel has become one of the three major pillars for Sanya’s tourism industry. Two new policies — Hainan’s 30-day visa-free entry policy for visitors from 59 countries, and China’s plan to convert Hainan Island into an international free trade zone — will inject vitality into Sanya’s MICE market and bring the city closer to its goal of becoming a competitive MICE destination on the domestic and international stages.


In 2017, Sanya hosted 8,100 meetings and conferences with 100 attendees or more, including 150 medium-sized meetings (over 500 attendees), and 63 large-scale conferences (over 1,000 attendees).


Sanya offers ever growing MICE capacities, first-class facilities, and resort activities. The city currently has more than 50 internationally acclaimed hotel chains spread throughout Yalong Bay, Sanya Bay, Dadonghai, and Haitang Bay, and many other brands are still coming to Sanya. Each hotel has extensive MICE facilities and resort activities, including ballrooms of various sizes for a variety of meeting types.