Sanya, Full of Ambience!
2024-11-11
"From November 22nd to 30th, gather in Sanya, Hainan, to join in the sports event!"
Recently, on the C7487 high-speed train from Haikou to Sanya, the train's TV was playing the promotional video for the 12th National Traditional Ethnic Sports Games (hereinafter referred to as the Games), and the exciting scenes prompted tourists to take out their phones to capture the moment.
As the grand event approaches, Sanya, this beautiful coastal city, is already immersed in a joyful atmosphere of the sports gathering. From the streets to the online cloud, from campuses to shopping malls and communities, everywhere resonates with the stirring melody of sports events promoting interaction and integration among various ethnic groups.
Recently, rail transit vehicles adorned with the Games' mascot "Ji Bei" cartoon image have been traveling through the streets of Sanya.
NO.01
"Games + City" The Atmosphere of the Games is Becoming Thicker
"Quick, look—there are only 16 days left until the opening of the Games. Let's take a photo and check in!"
On November 6th, in front of the Sanya High-Speed Railway Station, a large and exquisite countdown device for the Games attracted citizens and tourists passing by to stop and watch, with calls to take photos with companions echoing around.
To make people from all ethnic groups aware of, pay attention to, and participate in the sports event is to expand the influence and perception of the Games, and to make the flower of ethnic unity and progress bloom more brilliantly. To this end, various atmosphere-building efforts for the Games are being carried out in an orderly and tense manner, using the "Games + City" approach to bring the elements of the Games into every corner of the city, allowing the atmosphere of the Games to reach every citizen and tourist as much as possible.
The atmosphere of the Games on the road is getting stronger. At Sanya Phoenix International Airport, a huge poster reading "Be a good host, everyone welcomes the grand event" catches the eye, conveying the warm invitation of this grand event to every guest arriving in Sanya; in front of Lingshui High-Speed Railway Station, a conspicuous fireworks competition publicity board announces the competition schedule to passers-by; walking through the streets and alleys of Sanya, the emblem of the Games and the mascot "Ji Bei" can be seen everywhere. Check-in devices, photo frame posters, huge posters, road flags, barrier paintings, and other promotional elements make people feel the warm atmosphere of the upcoming grand event.
Recently, a photo check-in background board for the Games was set up at the entrance of Sanya's Tianya Haijiao scenic spot, attracting citizens and tourists to take photos.
The charm of the Games' elements in major scenic spots is unique. In the Sanya Tianya Haijiao tourist area, the photo frame-style posters are like artistic scrolls, attracting the attention of tourists who leave behind beautiful moments in front of the posters, feeling the unique charm brought by the Games; similarly, in the Luhuitou scenic area, which is also located by the sea, the exquisite posters complement the unique natural scenery, and tourists strolling by are attracted by the scenery of sea and sky and the exquisite Games posters, feeling the warm atmosphere of the grand event.
National culture enters the mall, allowing consumers to feel the grand event up close. In November, Sanya Tianyue City held the "National Culture into the Mall" event, with a variety of colorful activity areas on site. The shuttlecock experience check-in point allows citizens and tourists to immerse themselves in the charm of traditional ethnic sports, allowing them to not only gain fun but also a deeper understanding of the Games. The Games exhibition area is equipped with check-in devices and competition project introductions, etc., citizens and tourists can scan the mini-program code to become digital torchbearers of the Games, and can also write blessings for the grand event on the blessing wall. The licensed merchandise sales area displays and sells licensed merchandise of the Games, allowing people to take home the gifts of the Games. In addition, the national culture display area provides intangible cultural heritage and other experience projects, with Li brocade inheritors demonstrating Li brocade skills, Li brocade hand-made peripherals, and traditional Li brocade cotton thread raw materials, etc., allowing citizens and tourists to feel the charm of excellent traditional Chinese culture up close.
Ethnic culture into the community, for the public visitors to bring the enthusiasm of the Games. Games into the community cultural evenings have been staged in Jiyang District Sea Travel Super Sports Plaza, Bo after the village, for the public to offer a wonderful cultural feast. The mascot ‘Ji Bei’ interacted with the audience, and the actors vividly demonstrated the competition items such as flower cannon, pearl ball, betting, shuttlecock, coconut climbing, national equestrianism and so on in various ways, showing the warm scenes of athletes of all races on the field of competition to meet friends, enhance emotions and promote exchanges. In Bo Hou Village, multi-ethnic dance skewer showed the unique and splendid culture and customs of 56 ethnic groups; multi-ethnic songs sang together to express the love of children of all ethnic groups for the motherland. The two evenings set up a prize knowledge quiz, expanding the influence of the publicity of the Games.
Recently, the roads around Sanya City Sports Center are decorated with the 12th National Traditional Ethnic Sports Games road flags.
NO.02
"Games + Cloud" The Enthusiasm of the Grand Event Knows No Bounds
"I am the 00088157th digital torchbearer Lu Mao, wishing the Games a successful举行, come and join us!" Open the "12th National Traditional Ethnic Sports Games" video number, in less than a month, 15 digital torchbearers have successively spoken for the Games through videos, calling on netizens to join the torch online relay activity and cheer for the Games.
"Looking forward to the opening ceremony!" "Let's cheer for the Games together!" In the message column, netizens have left expectations and cheers, looking forward to the grand event together. As of 8 a.m. on November 10th, the number of registered users of the online torch relay mini-program reached 1,197,005, and the number of participants in the torch relay reached 1,029,513. People from all walks of life and ethnic groups are increasingly enthusiastic about participating in the grand event through the activity.
While offline promotion continues to expand, the promotion of the Games in the "cloud" is also continuously strengthening, using the advantages of multimedia matrix to show the beauty of the Games to people of all ethnic groups in a lively and interesting way, expanding the "sound wave" of the grand event.
The promotion of the Games is carried out from small cuts and multiple angles. The Games have produced a series of new media products from the perspectives of volunteer recruitment, city promotion, and event preparation, intuitively, vividly, and comprehensively allowing the majority of users to understand the grand event; introducing the competition and performance items of the Games in the form of animated videos, allowing the audience to intuitively understand the charm of traditional ethnic sports; at the same time, the Games have also produced interactive H5 pages "Ji Bei's 'Eighteen Martial Arts' Blind Box Cards", allowing users to receive exclusive "Ji Bei" cards with one click, increasing the public's participation and expectation for the Games.
The style of the Games is displayed in an all-round and multi-platform manner. The Games have established official websites, public accounts, Weibo and other information release platforms, and for the first time, they introduce the preparation progress, competition project rules, performance project characteristics, and other content of the Games in detail to the majority of users; each official platform also has sections for athlete style display, event previews, etc., and the official public account of the Games regularly pushes the latest dynamics and behind-the-scenes stories of the Games, allowing everyone to understand the Games in a timely manner.
Diversity linkage and joint empowerment. The Games have cooperated with many media to launch a series of thematic reports and feature columns, fully displaying the preparation of the Games and the charm of Sanya city. At the same time, they have also cooperated with many new media platforms, attracting the attention and participation of netizens across the country through Weibo topics and live broadcasts.
Every click and every share allows the charm of the Games to cross regional restrictions and spread throughout the country. While increasing the attention and influence of the Games, it also builds a communication bridge for compatriots of all ethnic groups built in the "cloud", allowing children of China to share this national sports event in real time, looking forward to the moment when the Games open, athletes from all ethnic groups communicate on the field, and continue to write a glorious chapter of national unity.
"From November 22nd to 30th, gather in Sanya, Hainan, to join in the sports event!"
Recently, on the C7487 high-speed train from Haikou to Sanya, the train's TV was playing the promotional video for the 12th National Traditional Ethnic Sports Games (hereinafter referred to as the Games), and the exciting scenes prompted tourists to take out their phones to capture the moment.
As the grand event approaches, Sanya, this beautiful coastal city, is already immersed in a joyful atmosphere of the sports gathering. From the streets to the online cloud, from campuses to shopping malls and communities, everywhere resonates with the stirring melody of sports events promoting interaction and integration among various ethnic groups.
Recently, rail transit vehicles adorned with the Games' mascot "Ji Bei" cartoon image have been traveling through the streets of Sanya.
NO.01
"Games + City" The Atmosphere of the Games is Becoming Thicker
"Quick, look—there are only 16 days left until the opening of the Games. Let's take a photo and check in!"
On November 6th, in front of the Sanya High-Speed Railway Station, a large and exquisite countdown device for the Games attracted citizens and tourists passing by to stop and watch, with calls to take photos with companions echoing around.
To make people from all ethnic groups aware of, pay attention to, and participate in the sports event is to expand the influence and perception of the Games, and to make the flower of ethnic unity and progress bloom more brilliantly. To this end, various atmosphere-building efforts for the Games are being carried out in an orderly and tense manner, using the "Games + City" approach to bring the elements of the Games into every corner of the city, allowing the atmosphere of the Games to reach every citizen and tourist as much as possible.
The atmosphere of the Games on the road is getting stronger. At Sanya Phoenix International Airport, a huge poster reading "Be a good host, everyone welcomes the grand event" catches the eye, conveying the warm invitation of this grand event to every guest arriving in Sanya; in front of Lingshui High-Speed Railway Station, a conspicuous fireworks competition publicity board announces the competition schedule to passers-by; walking through the streets and alleys of Sanya, the emblem of the Games and the mascot "Ji Bei" can be seen everywhere. Check-in devices, photo frame posters, huge posters, road flags, barrier paintings, and other promotional elements make people feel the warm atmosphere of the upcoming grand event.
Recently, a photo check-in background board for the Games was set up at the entrance of Sanya's Tianya Haijiao scenic spot, attracting citizens and tourists to take photos.
The charm of the Games' elements in major scenic spots is unique. In the Sanya Tianya Haijiao tourist area, the photo frame-style posters are like artistic scrolls, attracting the attention of tourists who leave behind beautiful moments in front of the posters, feeling the unique charm brought by the Games; similarly, in the Luhuitou scenic area, which is also located by the sea, the exquisite posters complement the unique natural scenery, and tourists strolling by are attracted by the scenery of sea and sky and the exquisite Games posters, feeling the warm atmosphere of the grand event.
National culture enters the mall, allowing consumers to feel the grand event up close. In November, Sanya Tianyue City held the "National Culture into the Mall" event, with a variety of colorful activity areas on site. The shuttlecock experience check-in point allows citizens and tourists to immerse themselves in the charm of traditional ethnic sports, allowing them to not only gain fun but also a deeper understanding of the Games. The Games exhibition area is equipped with check-in devices and competition project introductions, etc., citizens and tourists can scan the mini-program code to become digital torchbearers of the Games, and can also write blessings for the grand event on the blessing wall. The licensed merchandise sales area displays and sells licensed merchandise of the Games, allowing people to take home the gifts of the Games. In addition, the national culture display area provides intangible cultural heritage and other experience projects, with Li brocade inheritors demonstrating Li brocade skills, Li brocade hand-made peripherals, and traditional Li brocade cotton thread raw materials, etc., allowing citizens and tourists to feel the charm of excellent traditional Chinese culture up close.
Ethnic culture into the community, for the public visitors to bring the enthusiasm of the Games. Games into the community cultural evenings have been staged in Jiyang District Sea Travel Super Sports Plaza, Bo after the village, for the public to offer a wonderful cultural feast. The mascot ‘Ji Bei’ interacted with the audience, and the actors vividly demonstrated the competition items such as flower cannon, pearl ball, betting, shuttlecock, coconut climbing, national equestrianism and so on in various ways, showing the warm scenes of athletes of all races on the field of competition to meet friends, enhance emotions and promote exchanges. In Bo Hou Village, multi-ethnic dance skewer showed the unique and splendid culture and customs of 56 ethnic groups; multi-ethnic songs sang together to express the love of children of all ethnic groups for the motherland. The two evenings set up a prize knowledge quiz, expanding the influence of the publicity of the Games.
Recently, the roads around Sanya City Sports Center are decorated with the 12th National Traditional Ethnic Sports Games road flags.
NO.02
"Games + Cloud" The Enthusiasm of the Grand Event Knows No Bounds
"I am the 00088157th digital torchbearer Lu Mao, wishing the Games a successful举行, come and join us!" Open the "12th National Traditional Ethnic Sports Games" video number, in less than a month, 15 digital torchbearers have successively spoken for the Games through videos, calling on netizens to join the torch online relay activity and cheer for the Games.
"Looking forward to the opening ceremony!" "Let's cheer for the Games together!" In the message column, netizens have left expectations and cheers, looking forward to the grand event together. As of 8 a.m. on November 10th, the number of registered users of the online torch relay mini-program reached 1,197,005, and the number of participants in the torch relay reached 1,029,513. People from all walks of life and ethnic groups are increasingly enthusiastic about participating in the grand event through the activity.
While offline promotion continues to expand, the promotion of the Games in the "cloud" is also continuously strengthening, using the advantages of multimedia matrix to show the beauty of the Games to people of all ethnic groups in a lively and interesting way, expanding the "sound wave" of the grand event.
The promotion of the Games is carried out from small cuts and multiple angles. The Games have produced a series of new media products from the perspectives of volunteer recruitment, city promotion, and event preparation, intuitively, vividly, and comprehensively allowing the majority of users to understand the grand event; introducing the competition and performance items of the Games in the form of animated videos, allowing the audience to intuitively understand the charm of traditional ethnic sports; at the same time, the Games have also produced interactive H5 pages "Ji Bei's 'Eighteen Martial Arts' Blind Box Cards", allowing users to receive exclusive "Ji Bei" cards with one click, increasing the public's participation and expectation for the Games.
The style of the Games is displayed in an all-round and multi-platform manner. The Games have established official websites, public accounts, Weibo and other information release platforms, and for the first time, they introduce the preparation progress, competition project rules, performance project characteristics, and other content of the Games in detail to the majority of users; each official platform also has sections for athlete style display, event previews, etc., and the official public account of the Games regularly pushes the latest dynamics and behind-the-scenes stories of the Games, allowing everyone to understand the Games in a timely manner.
Diversity linkage and joint empowerment. The Games have cooperated with many media to launch a series of thematic reports and feature columns, fully displaying the preparation of the Games and the charm of Sanya city. At the same time, they have also cooperated with many new media platforms, attracting the attention and participation of netizens across the country through Weibo topics and live broadcasts.
Every click and every share allows the charm of the Games to cross regional restrictions and spread throughout the country. While increasing the attention and influence of the Games, it also builds a communication bridge for compatriots of all ethnic groups built in the "cloud", allowing children of China to share this national sports event in real time, looking forward to the moment when the Games open, athletes from all ethnic groups communicate on the field, and continue to write a glorious chapter of national unity.
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