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2027-04-17 - 2027-04-17 Haitang District

Formula E Unveils a New Identity — See You in Sanya’s Haitang Bay in 2027

GEN4 cars and a new race format arrive as coastal racing returns on April 17 This June, Formula E returned to Sanya after seven years away, bringing the 2,520-metre Haitang Bay street circuit back into the global motorsport spotlight. Now, the championship is preparing to return with a whole new look. On September 23, the ABB FIA Formula E World Championship officially unveiled its new identity. On April 17, 2027, Formula E will race through Sanya’s Haitang Bay once again, bringing its new GEN4 cars, a new competition format and an updated visual identity. As Formula E enters the GEN4 era, Sanya is set to become one of its closely watched coastal street races in Asia. A New Identity for Formula E’s GEN4 Era The rebrand goes beyond a visual refresh. It accompanies wider changes to Formula E’s racing technology, competition structure and global communications. The new logo conveys greater speed and movement, cleverly incorporating the letters “F” and “E”. It is supported by new typography, a dynamic colour palette, motion graphics and broadcast graphics. The visual system has also been adapted for large-screen broadcasts, vertical videos on mobile devices and social media, making race information clearer across different viewing…
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