The 10th Sanya International Cultural Industries Fair will grandly open on December 26, 2025!

A gentle sea breeze caresses the face, and cultural heritage intertwines. As an important cultural and tourism exchange platform along the 21st Century Maritime Silk Road, the 10th Sanya International Cultural Industries Fair (hereinafter referred to as the "Sanya International Cultural Fair") will open on December 26th at the Sanya International Yacht Center, lasting for three days. This cultural extravaganza, covering a total area of ​​10,000 square meters, adheres to the theme of "Rising Tide in the Free Trade Port, Culture Paints the Future." Leveraging the benefits of the Hainan Free Trade Port's customs closure policy, it gathers global cultural and creative resources to create a high-standard, international, and fashionable platform for cultural trade and industry cooperation, injecting new momentum into the development of Sanya's cultural industry.

Sanya International Yacht Center

The Sanya International Cultural and Creative Industries Expo aims to promote the integrated development of culture and industry. On the one hand, the expo will showcase high-quality domestic and international cultural and creative products, emerging business models, and Hainan's unique local cultural resources. On the other hand, leveraging the open advantages of the Hainan Free Trade Port, it will deepen the connection and linkage between Sanya's cultural industry and domestic and international markets, actively cultivate cultural industry brands with Sanya characteristics, enhance the competitiveness and influence of Sanya's cultural industry, and gradually achieve the development goal of "promoting industry through exhibitions and revitalizing the city through industry."

Highlights of previous Sanya International Cultural Industries Fairs

The planning of seven thematic exhibition areas is a core highlight of this year's fair. Adhering to the concept of "small but exquisite, small but unique," the fair features seven major exhibition areas: Marine Culture, Brand IP, Film, Publishing & Animation, National Trend Fashion, Cultural Tourism Integration & Cultural Consumption, Hainan Free Trade Port, and Cultural Creative Products Exchange. These areas comprehensively showcase new business models, new products, and new achievements in the cultural industry. Among them, the Marine Culture exhibition area focuses on the theme of the 21st Century Maritime Silk Road, showcasing marine folk customs, intangible cultural heritage techniques, and other cultural resources through creative products and digital experiences. Cultural enterprises from countries along the Belt and Road Initiative and the Maritime Silk Road, such as Hungary, Peru, and Australia, will showcase their distinctive exhibits. The Hainan Free Trade Port exhibition area will focus on the achievements of the Free Trade Port's construction, demonstrating the vitality of Hainan's cultural industry from multiple dimensions, including cultural tourism, technology, fashion, cultural relics and artworks, and historical intangible cultural heritage. The Brand IP exhibition area will invite top cultural institutions such as the Palace Museum and the Shaanxi History Museum to set up a platform for cultural IP cooperation and docking. The Cultural and Creative Products Exchange Exhibition Area will showcase 50 outstanding works from the "2025 Cultural Product Innovation and Creative Design Competition," covering multiple categories such as graphic design and physical cultural and creative products, fully demonstrating the innovative charm of design empowering cultural tourism.

Highlights of previous Sanya International Cultural Industries Fairs

A wealth of themed activities will further highlight the exchange and trade value of this year's fair. During the fair, major brands will launch new products and hold debut events, helping cultural enterprises and products reach the world. In addition, the Cultural Product Innovation Exchange Activity and the results announcement of the 2025 Cultural Product Innovation and Creative Design Competition will provide a channel for creative exchange for the development of the cultural industry. It is worth mentioning that the fair will also set up branch venues at Sanya Yazhou Bay Science and Technology City, Sanya Cultural Center, and Sanya CBD Cultural Relics and Art Center, hosting exciting supporting activities to further expand the fair's influence and participation.

The International Cultural Industries Fair: A Grand Event

As Sanya's annual cultural industry extravaganza, this year's fair will invite representatives from domestic and international cultural and tourism institutions and key cultural enterprises to participate. During the fair, authoritative media, new media platforms, and offline promotion will form a coordinated publicity matrix, using live streaming, cultural and tourism influencer tours, and interactive cloud photography to immerse global audiences in the fair's excitement. Meanwhile, the organizers have implemented comprehensive security, service guarantees, and intellectual property protection measures to ensure the fair's smooth operation.

Highlights of previous Sanya International Cultural Industries Fairs

A new chapter unfolds in the Hainan Free Trade Port, as the cultural heritage of the region is renewed. The 10th Sanya International Cultural Industries Fair is about to open in 2025. This grand event, integrating cultural display, commercial transactions, and city brand promotion, will not only serve as a bridge for global cultural and creative exchange but also make a significant contribution to the high-quality development of the cultural industry in the Hainan Free Trade Port. We sincerely invite people from all walks of life to gather in Sanya for this cultural rendezvous and explore the infinite possibilities for the development of the cultural industry.

Highlights of previous Sanya International Cultural Industries Fair