The Sanya Tourism Board was established as a statutory entity in accordance with the law to advance the high-quality, high-standard development of Hainan as an international tourism consumption destination, elevate Sanya’s global tourism profile, and expand its domestic and international source markets. It operates in alignment with the national mandate for the Hainan Free Trade Port to pursue bold experiments and pioneering initiatives, contributing valuable models for the reform and innovation of China’s tourism system. The Sanya Tourism Board undertakes certain public service functions on behalf of the government, operating within its statutory responsibilities through corporate management and market-driven mechanisms. As a non-profit entity, it falls outside the administrative structure and confines its activities strictly to its statutory mandate.
