Founded on October 10, 2024, Sanya Tourism Promotion Operation and Management Co., Ltd. is a market-oriented operation entity under the Sanya Municipal Bureau of Tourism Development. Adhering to the philosophy of “Integrity in Operation, Quality in Service”, the company has built an enterprise value chain of “Operation Management – Content Innovation – Value Transmission” by integrating three core business modules: Destination Management Company (DMC), Meetings, Incentives, Conferences and Exhibitions (MICE), and Brand Operation Management (BOM). Leveraging the 3C Value Creation Model, it activates the value of resources from three dimensions: Consumption (consumer scenarios), Culture (cultural empowerment), and City (city branding). The company has created a series of brand matrices, including the promotional IP “Sanya Style”, the co-branded IP “Sanya Impression”, and the cultural and creative IP “Meet Sanya”. From upgrading the quality of the cultural and tourism industry to promoting the city’s brand image, it fulfills its mission of “Letting the World See the Beautiful Sanya”.
Platform Company
Founded on October 10, 2024, Sanya Tourism Promotion Operation and Management Co., Ltd. is a market-oriented operation entity under the Sanya Municipal Bureau of Tourism Development. Adhering to the philosophy of “Integrity in Operation, Quality in Service”, the company has built an enterprise value chain of “Operation Management – Content Innovation – Value Transmission” by integrating three core business modules: Destination Management Company (DMC), Meetings, Incentives, Conferences and Exhibitions (MICE), and Brand Operation Management (BOM). Leveraging the 3C Value Creation Model, it activates the value of resources from three dimensions: Consumption (consumer scenarios), Culture (cultural empowerment), and City (city branding). The company has created a series of brand matrices, including the promotional IP “Sanya Style”, the co-branded IP “Sanya Impression”, and the cultural and creative IP “Meet Sanya”. From upgrading the quality of the cultural and tourism industry to promoting the city’s brand image, it fulfills its mission of “Letting the World See the Beautiful Sanya”.
