Lonely Planet, the ultimate guide for global travelers, opens a new chapter: This time, it’s Sanya!

On March 3 local time, at the 60th ITB Berlin International Tourism Trade Fair, a major announcement captured the attention of the global tourism industry: Sanya, China’s tropical coastal tourism city, formally signed a memorandum of cooperation with Lonely Planet—the world’s leading travel guide brand and the ultimate resource for travelers.

Why did Lonely Planet choose Sanya?

Sanya is emerging as a world-class vacation destination.

The opening dividends of Hainan Free Trade Port, the continuous expansion of visa-free policies, and the irreplaceable tropical coastal resources—these tangible strengths are accelerating Sanya’s transformation from a “domestic hotspot” into a “world-class resort destination.”

From “Guidance” to “Co-creation”:
A Paradigm Shift in Deep Collaboration

Lonely Planet has evolved from a traditional travel guide publisher into a global content and creator platform spanning over 200 countries and regions.

This collaboration between Sanya and Lonely Planet breaks away from conventional destination marketing models. By deeply integrating creative content with Sanya’s unique resources, it injects fresh vitality into the city’s international brand.

Yasha Games + Lonely Planet:

Crafting an Innovative Model for Event Communication