Sanya Berlin Reports Success: Signs Agreements with Samarkand Airlines and EasyBooking to Strengthen Tourism Cooperation Network Between Asia and Europe

Just now, at the Hainan (Berlin) Tourism and Culture Promotion Exchange Event hosted by the Hainan Provincial Department of Tourism, Culture, Radio, Television and Sports, Sanya reached a series of cooperation agreements with multiple international partners. Sanya’s international network of friends has gained new members!

🤝 Formal Signing of the Memorandum of Cooperation

Four Parties Join Forces to Build the Skyway

The Sanya Municipal Tourism, Culture, Radio, Television and Sports Bureau, the Sanya Tourism Development Bureau, Sanya Phoenix International Airport Co., Ltd., and Uzbekistan’s Samarkand Airlines have formally signed a Memorandum of Understanding. Leveraging their respective strengths, the four parties will deepen cooperation in areas such as route development, market promotion, and aviation-tourism product development. They aim to launch direct flights between Sanya and Uzbekistan at the earliest opportunity, further enhancing Sanya’s aviation network layout targeting Central Asia.

🌍 International Friends Circle +1

Air Samarkand: A New Force Connecting Europe and Asia

Air Samarkand, Uzbekistan’s flagship carrier, operates out of Samarkand International Airport with an Airbus-dominated fleet. It currently serves international routes to Turkey, the UAE, Saudi Arabia, Egypt, Vietnam, and beyond, spanning Central Asia, West Asia, Europe, and Southeast Asia. This partnership marks a pivotal step in the airline’s expansion into the Chinese market!

📱 Sanya Tourism Products

To Officially Launch on Uzbekistan’s OTA Platform

Hainan Sai’ao Fei International Travel Agency has formally signed a Memorandum of Understanding (MOU) with Central and Eastern Europe’s leading OTA platform, EASY BOOKING, establishing a digital cooperation agreement for online travel services. Sanya Sai’ao Fei will establish a presence on Uzbekistan’s leading OTA platform, Easybooking, to precisely promote Sanya’s diverse offerings—including leisure vacations and wellness tourism—to Central Asian travelers. This initiative aims to help more international visitors discover Sanya, develop a desire to visit, and ultimately experience the destination firsthand.

🎤 Live Coverage of Sanya’s Highlights

At the Hainan (Berlin) Tourism and Culture Promotion Event, representatives from Sanya showcased the city’s diverse travel offerings to global tourism industry delegates. They highlighted Sanya’s “tourism plus” initiatives, sustainable travel programs, and distinctive ethnic cultures, extending a warm invitation to attendees. This drew numerous international travel agencies to stop and engage in discussions.

🔥Global Social Media Relay Heats Up

The Sanya Tourism Development Bureau’s Facebook/Instagram/X account @VisitSanya is inviting European travel and photography creators to join the “PHOTO SANYA 2026” global visual storytelling initiative! We are committed to transcending borders through travel content creation, showcasing Sanya’s charm, and fostering cultural understanding. We cordially invite creators residing in Europe with over 10,000 authentic followers on IG/TikTok/YouTube and expertise in Vlog/short video storytelling to join a 5-day official Sanya hospitality trip. Selected participants must publish at least 5 posts during the itinerary featuring #VisitSanya and official account tags.

🌟 Signing the contract is just the beginning.

Next, Sanya will also make an appearance at the ITB Berlin International Tourism Trade Fair! During the event, Sanya will comprehensively showcase its distinctive tourism resources and engage in in-depth exchanges with Lonely Planet, internationally renowned hotel groups, airlines, and cultural tourism institutions. This initiative aims to continuously expand international cooperation channels and enhance Sanya’s global tourism profile and influence.

Sanya is ready and waiting to meet you along its azure coastline. 🌊