People’s Daily Focus: “China Tourism” Continues to Win Global Fans, Sanya Emerges as International Spotlight

Today, in its coverage of “China Travel” continuing to win over global fans, the People’s Daily specifically praised Sanya’s “first visit of the New Year”: At the Berlin International Tourism Exchange, Sanya signed a strategic cooperation agreement with Lonely Planet, showcasing its unique coastal lifestyle and sustainable development story to global travelers.

“Sanya is as beautiful as a dazzling pearl,” remarked Simon Bryson, Global Partnerships Director at the world-renowned travel guide series Lonely Planet, at the recent Hainan exhibition booth. This was not merely praise, but a high endorsement of Sanya’s tourism value from an internationally authoritative travel IP.

Sanya signed a strategic cooperation memorandum with Lonely Planet at the Berlin International Tourism Exchange. Centered on “content co-creation” and “global dissemination,” the partnership leverages the professional perspective of this internationally authoritative travel IP to integrate Sanya into the knowledge map of global travelers. It will focus on showcasing narratives about Sanya’s coastal lifestyle and sustainable urban development.

🌍 A Powerhouse Collaboration:

A mutual pursuit of “content” and “perspective”

At the 60th ITB Berlin International Tourism Trade Fair, Sanya officially signed a memorandum of cooperation with Lonely Planet, the world’s leading travel guide brand and the ultimate resource for travelers.

This marks not merely a simple partnership, but a deep collaboration aimed at propelling Sanya onto the “bucket list” of global travelers.

As the ultimate guidebook for global travelers, Lonely Planet holds unshakable authority and commands a vast following among travel enthusiasts. This means we will witness the following in the future:

· In-depth insights from a professional perspective: Moving beyond mere scenic check-ins, Lonely Planet’s seasoned writers will delve into Sanya’s backstreets, fishing village docks, and luxury hotels. Through an explorer’s lens, they will uncover the city’s hidden gems.

· Global knowledge integration: Sanya will be formally included as a key destination in Lonely Planet’s worldwide travel guides, becoming an essential reference point for backpackers and vacationers worldwide.

✨ Lonely Planet’s View of Sanya:

A “Pearl” that continues to shine with renewed brilliance

“A sparkling pearl” is how Simon Bryson described Sanya.

This pearl shimmers under the sun, captivating visitors with its rich cultural heritage, sustainable development philosophy, and warm hospitality.

Through its collaboration with Lonely Planet, Sanya will leverage the professional perspective of this globally recognized brand to transcend language barriers and resonate directly with discerning travelers worldwide.

Let us look forward together to Sanya’s next dazzling appearance on the global stage!