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A Window to China, A Glimpse of the Future: See you in Sanya, April 15–18!

Source of Release : Sanya Tourism Development Bureau

 

Known as the “Gold Coast” of yachting, Sanya is seeing an upward trend in its yacht tourism market, bolstered by favorable policies. From April 15 to 18, 2026, the Sanya International Yacht Pavilion of the 6th China International Consumer Goods Expo, themed “China’s Window, Yachts of the Future,” will grandly open at the Sanya International Yacht Center.

As a key component of the China International Consumer Goods Expo (CICGE), the Sanya International Yacht Exhibition—a sub-exhibition of the 6th CICGE—will fully leverage the CICGE’s platform advantages in showcasing and trading global consumer goods and aggregating high-end resources to further enhance synergies and create a yachting event with greater international influence and industrial momentum.

 

Integrating Land and Water, Complementary Business Formats

The Sanya International Yacht Exhibition, a sub-section of the 6th China International Consumer Goods Expo, is centered on the theme “A Window to China, A Glimpse into the Future of Yachting.” It brings together renowned global entrepreneurs, buyers, industry professionals, and visitors, adding a vibrant dimension to the Expo’s “Global Consumer Goods” showcase and collectively contributing to the development of Hainan as an international tourism and consumption hub.

Exhibits include yachts, sailboats, innovative watercraft, marine equipment and accessories, lure fishing gear, water sports equipment, and “yacht + lifestyle” products. Supporting activities feature competitions, water performances, new product launches, business matchmaking, interactive experiences, and the creation of yacht lifestyle experience zones.

 

“Exhibition + Competition + Conference + Gathering + Awards”

A Full-Scene Operational System

The Sanya International Yacht Exhibition Zone at the 6th China International Consumer Goods Expo will establish a comprehensive “exhibition + competition + conference + gathering + awards” operational framework. Centered around six major themes—domestic manufacturing going global, green and carbon-neutral innovation, international brand launches, smart equipment experiences, pre-owned yacht trading, and cross-industry lifestyle integration—the zone will feature specialized exhibition areas. It will also host multiple brand “premieres and debuts” and showcase numerous superyachts, while coordinating various events such as competitions, award ceremonies, and conference forums to create immersive exhibition and consumer experiences as well as a closed-loop industrial and commercial ecosystem, helping Sanya establish itself as a new global landmark for the yacht industry. During the event, a series of activities are planned, including the China Lure Fishing Challenge, a Sailing Culture Experience Race, the Yacht + Lifestyle Festival, the Global Yacht Industry Symposium, the Yacht Night Cocktail Party, and the Awards Gala.

The Sanya International Yacht Sub-Exhibition Area at the 6th China International Consumer Goods Expo will further enhance the commercial value and vitality of its amphibious (water and land) exhibition format, enabling the event to continuously evolve toward a market-oriented approach. It will also bolster Sanya’s competitive position within the global yacht industry, ultimately achieving the goal of “hosting the exhibition in Sanya, establishing the brand in Sanya, and retaining consumer spending in Sanya.”