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From Yichang to Xi’an—see you at the next Asian Routes Conference!

Source of Release : Sanya Tourism Development Bureau

 

What sparks will fly when the majestic scenery of the Three Gorges meets the romantic charm of Tianya Haijiao? A delegation from Sanya has travelled enthusiastically to Yichang, the ‘Capital of Hydropower’, to attend the 2026 Yichang Conference on the Integrated Development of Aviation and Tourism.

On this occasion, we’re bringing Sanya’s sunshine, beaches and the latest updates on the upcoming Asian Beach Games to friends from all corners of the globe!

Let’s take a look! 🎉

 

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Live from the scene: A vivid introduction to Sanya!

 

At the event, the Sanya Tourism Development Bureau, acting as a ‘Gold-Level Promoter’, showcased a unique side of Sanya to colleagues from the aviation and tourism sectors across the country, sharing with them Sanya’s tourism resources, cultural heritage and the bright prospects of the Free Trade Port’s development. This allowed friends from Yichang and across the nation to see that Sanya is a wonderful destination all year round!

At the same time, we actively engaged with airline partners, holding in-depth face-to-face discussions with several airlines to secure additional flight capacity and build more convenient air links for travellers.

It is worth noting that we also brought ‘Yaya’, the mascot of the Asian Beach Games, to the conference, where we carried out targeted promotional activities aimed at 38 airport operators, 27 airlines and 18 tourism partners, ensuring that the vibrant image of the Asian Beach Games left a lasting impression on every member of the aviation and tourism industry.

 

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Next stop: Xi’an · Asian Routes Conference

The 2026 Asian Routes Development Conference will be held in Xi’an from 14 to 16 April. During the event, the Sanya Tourism Development Bureau will lead a delegation to the Sanya Pavilion at the conference, where it will engage in one-to-one business discussions with airlines, airports and tourism authorities from around the world. The aim is to match route resources precisely and secure more international and domestic routes for Sanya.