The “Sanya International Yacht Pavilion” at the first China International Consumer Products Expo since the border reopening will open on April 15, drawing global attention back to Sanya

Recently, this stunning photo of a yacht sailing off the coast of Sanya has gone viral on social media overseas, with many users expressing their awe at Sanya’s yachts!

As the 6th China International Consumer Goods Expo (CICGE) is currently underway, it has attracted significant attention from international media. CCTV and several Chinese embassies abroad have praised the expo, calling it a “window to China.”

Meanwhile, Yachtfinds.com, a vertical media platform specializing in global yacht transactions and industry news, has published a special report on the “Sanya Boat Festival,” marking a shift in Sanya’s industry influence from mass media to global professional vertical sectors.

Authoritative international industry media outlets @IBInews and @YachtingMedia have also continued to focus on the development trends of Sanya’s yachting industry. Notably, Sanya’s industry recognition as the “Yachting Capital of the Asia-Pacific” has surged to a global level, placing it on par with the world’s most active yachting regions, such as the Middle East. Of particular note is the special coverage of the Sanya Boat Festival by BRICS TV, which has further enhanced Sanya’s influence among emerging market nations. In addition, numerous media outlets and institutions, including the French magazine *Dialogue Sino-Français*, *Global Times*, and the Chinese Embassy in Bulgaria, have also covered the event.

“Yacht+” All-Scenario Experience Guide

A World of Wonders in Sanya’s Marine Lifestyle

In Sanya, yachts are no longer an unattainable luxury—they’ve become a trendy lifestyle that’s seamlessly integrated into everyday life. Whether you’re seeking a casual luxury getaway, a thrilling adventure, a romantic date, or a team-building celebration… Sanya’s endless “Yacht+” experiences are sure to fulfill all your ocean-related dreams.

Yacht + Seafood Feast, Yacht + Deck Party, Yacht + Marine Education, Yacht + Jet Ski Rides, Yacht + Water Skiing, Yacht + Kayaking, Yacht + Ocean Wedding, Yacht + Sunset, Yacht + Deep-Sea Fishing Competition… As Sanya launches its “Year of Tourism Service Quality Improvement and Product Innovation,” the options for yacht experiences keep growing. No yacht, no Sanya!

In Sanya, a yacht is more than just a yacht—it’s a floating maritime complex that fulfills all your dreams of the azure sea, allowing everyone to find their own piece of the ocean.

As Li Yang, Member of the Party Leadership Group and Deputy Director of the Sanya Municipal Bureau of Tourism, Culture, Radio, Television, and Sports, stated: Sanya is firmly focused on the core objective of building an international tourism and consumption hub, striving to establish a diversified, high-quality, and round-the-clock tourism product system, and driving a comprehensive transformation of tourism from “check-in sightseeing” to “in-depth vacations, quality experiences, and diverse consumption.”

From April 15 to 18, the Sanya International Yacht Exhibition—a sub-exhibition of the 6th China International Consumer Products Expo (CICPE) themed “A Window to China, A Glimpse of the Future”—will grandly open at the Sanya International Yacht Center! As the first CICPE following the official launch of the island-wide customs clearance system for the Hainan Free Trade Port, this event is highly anticipated!

Against the backdrop of the azure coast, with thousands of yachts setting sail, this global extravaganza is set to take Sanya by storm! Hurry and embark on a festive journey to unlock your trendy maritime lifestyle!