In 2026, the inaugural year of the island‑wide special customs operations of the Hainan Free Trade Port, Sanya has launched a consumer promotion initiative specifically for inbound tourists from overseas and the Macao regions, taking full advantage of the visa‑free access policies.

Under this initiative, inbound visitors holding a valid foreign passport or a Mainland Travel Permit for residents of Macao may post an original piece of content about Sanya on social media, using the official hashtag #Gochinainsanya. Upon doing so, visitors will be entitled to receive a complimentary exclusive benefits package from partner merchants across the city. This package enables visitors to enjoy additional tiered discounts on top of existing offers at designated duty‑free shops, hotels, scenic attractions, and commercial districts.

The campaign forms a closed loop of “overseas content seeding → offline footfall generation → in‑store consumption → secondary reposting,” effectively extending tourist stays, significantly boosting inbound visitors’ spending power, and, at the same time, leveraging word‑of‑mouth virality on overseas social platforms to continuously amplify Sanya’s international exposure and brand presence.

This campaign runs from July 2026 through July 2027 under the theme “GO CHINA IN SANYA.” The campaign cordially invites tourists worldwide to enjoy city‑wide benefits and privileges with a single valid travel document in hand.