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No.1 Sanya Bay

Sanya Bay No.1 is a culture–commerce–tourism integrated complex operated by Zhuhai Duty Free Group. It hosts 168 brands, including 25 first-to-Hainan launches and 23 first-to-Sanya stores. The project spans retail, dining, and entertainment, featuring distinctive attractions such as a tropical beach–themed ice and snow venue. Blending coastal ambience with cultural and artistic elements, it creates all-day, all-audience consumption experiences.

Today, Sanya Bay No.1 stands as a landmark commercial destination and a new model for culture–tourism integration in Sanya.
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Prime Seafront Location & Urban Energy

Located on the front row of Sanya Bay, Sanya Bay No.1 has quickly emerged as one of the city’s most talked-about commercial destinations since its opening. Widely recognized by consumers as a long-awaited and highly magnetic lifestyle space, it brings a new rhythm to Sanya’s coastal urban life.

Blending premium retail, destination dining, family entertainment, and lifestyle concepts, the project seamlessly connects tourism-driven consumption with everyday city living—creating a lively atmosphere that evolves naturally from day into night.

Curated Brands & Family-Friendly Entertainment

Sanya Bay No.1 significantly enhances the area’s commercial diversity with a strong focus on family and youth-oriented entertainment. Flagship attractions such as Ice & Snow World and Chaoguangnian Family Entertainment Center introduce immersive leisure experiences rarely seen along the bay.

The destination also gathers a carefully selected lineup of popular dining brands—including C·STONE, Zheda Chef, and Maliu Ji—alongside lifestyle anchors such as Guanglinda Supermarket and OCE, forming a complete and well-balanced consumption ecosystem.

A Seamless Day-to-Night Social Scene

Designed around an open seaside layout, Sanya Bay No.1 naturally transitions across different moments of the day:

Daytime: Ocean-view cafés, relaxed brunches, and sun-lit bakery windows overlooking the bay

Evening & Night: Casual dining, bars, and social gatherings with a laid-back, slightly “tipsy” seaside mood

Social venues like COMMUNE and Ease Bistro anchor layered social experiences that extend from sunset deep into the night, making the destination a true all-day social hub.

By continuously activating public space and encouraging interaction, the project has become a key connector between Sanya’s tourism economy and its evolving urban lifestyle—setting a new benchmark for coastal commercial destinations.

Visit information

  • Address

    Address

    No. 8 Sanya Bay Road, Tianya District, Sanya, China
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