Sanya—widely known as China’s “golden coast” for yachting—is witnessing steady growth in its yacht tourism sector, driven by favorable policies and rising market momentum. From April 15 to 18, 2026, the Sanya International Yacht Exhibition Zone, part of the 6th China International Consumer Products Expo (CICPE), will officially open at the Sanya International Yacht Center under the theme “A Window to China, Sailing into the Future.”
As a key sub-exhibition of CICPE, the event will leverage the Expo’s global platform for premium consumer goods and high-end resource integration, amplifying synergies and shaping a more internationally influential and industry-driven yachting event.
Integrated Sea-and-Land Experiences, Complementary Industries
Centered on its core vision, the exhibition will bring together global entrepreneurs, buyers, industry professionals, and visitors, adding a dynamic dimension to CICPE’s “global premium consumption” ecosystem while supporting Hainan’s development as an international tourism consumption hub. Exhibits will include yachts, sailboats, emerging marine vessels, equipment and accessories, lure fishing gear, water sports equipment, and yacht lifestyle showcases. Supporting activities will feature competitions, water performances, product launches, business matchmaking, interactive experiences, and curated yacht lifestyle zones.
A Full-Scenario “Exhibition + Competition + Forum + Gathering + Awards” Mode
The event will introduce a comprehensive operational model combining exhibitions, competitions, forums, networking, and awards. It will highlight six key themes: outbound expansion of domestic manufacturing, green and zero-carbon innovation, global brand debuts, intelligent equipment experiences, pre-owned yacht trading, and cross-industry lifestyle integration. Through themed exhibition zones, global premieres, superyacht showcases, and a series of competitions, forums, and award ceremonies, the event aims to create immersive consumption scenarios and a closed-loop industry ecosystem—further positioning Sanya as a global landmark for the yachting industry.
During the event, a series of activities will take place, including the China Lure Fishing Challenge, Sailing Culture Experience Race, Yacht Lifestyle Festival, Global Yacht Industry Forum, and the Yacht Night Cocktail & Awards Gala.
