Where sea breeze meets culture. The 10th Sanya International Cultural Industry Expo will take place from December 26 to 28, 2025, at the Sanya International Yacht Center. Centered on the theme “Rising with the Free Trade Port · Culture Shaping the Future,” the expo brings together cultural creativity, global exchange, and island lifestyle—inviting visitors from around the world to experience culture in a distinctly Sanya way.

About the Expo

More than an exhibition, the Sanya International Cultural Industry Expo is a window into contemporary culture and creativity. It gathers cultural institutions, creative brands, and innovators from around the globe, showing how culture connects with tourism, fashion, technology, and everyday urban life—offering an inspiring and relaxed experience for visitors.

Seven Themed Zones, One Cultural Journey

The expo features seven themed zones, including Ocean Culture, Brand IP, Film · Publishing & Animation, China-Chic Fashion, Culture & Tourism Integration, Hainan Free Trade Port, and Creative Design Exchange. From maritime heritage and intangible culture to international creative brands and modern design works, each zone presents culture in a vivid, accessible, and youthful way.

More Than an Expo—A Citywide Cultural Experience

Beyond exhibitions, the event includes product launches, creative showcases, and cultural exchange activities, with satellite venues across the city extending the experience beyond the main site. Whether you’re a culture lover, traveler, or creative explorer, this is a chance to discover Sanya’s cultural energy and global outlook at your own pace.