In 2026, the inaugural year of the island‑wide special customs operations of the Hainan Free Trade Port, Sanya has launched a consumer promotion initiative specifically for inbound tourists from overseas and the Macao regions, taking full advantage of the visa‑free access policies. Under this initiative, inbound visitors holding a valid foreign passport or a Mainland Travel Permit for residents of Macao may post an original piece of content about Sanya on social media, using the official hashtag #GoChinaInSanya. Upon doing so, visitors will be entitled to receive a complimentary exclusive benefits package from partner merchants across the city. This package enables visitors to enjoy additional tiered discounts on top of existing offers at designated duty‑free shops, hotels, scenic attractions, and commercial districts. The campaign forms a closed loop of “overseas content seeding → offline footfall generation → in‑store consumption → secondary reposting,” effectively extending tourist stays, significantly boosting inbound visitors’ spending power, and, at the same time, leveraging word‑of‑mouth virality on overseas social platforms to continuously amplify Sanya’s international exposure and brand presence. This campaign runs from July 2026 through July 2027 under the theme “GO CHINA IN SANYA”. The campaign cordially invites tourists worldwide to enjoy city‑wide benefits and privileges with…

  As "China Travel" continues to trend across overseas social media, with foreign visitors' camera-documented glimpses of real China becoming a viral phenomenon, Sanya is turning this global spotlight into a city-wide gesture of genuine hospitality. Starting July 2026, Sanya has launched its "Passport Friendly " Initiative consumption-boosting campaign, themed "Travel China, Starting From Sanya | GO CHINA IN SANYA," offering exclusive privileges to inbound visitors holding a valid foreign passport or a Mainland Travel Permit for Hong Kong, Macao and Taiwan Residents. This is more than a consumption drive for inbound tourists — it's also an opportunity for merchants to tap into global traffic and take their brands abroad. One passport unlocks city-wide privileges; one storefront joins a worldwide flow of visitors. To date, 45 partner merchants across the city have joined the program, including 31 hotels (21 under six major international hotel groups — Marriott, IHG (InterContinental), Hyatt, Accor, Ascott and Rosewood — plus 10 domestic brands), 5 key scenic attractions, 6 commercial entities and 3 duty-free operators, with the partner network continuing to expand. Behind this "China Travel" boom lies an ever-expanding visa-free "circle of friends." According to the National Immigration Administration, 22.914 million foreign nationals entered…