China Tourism Day: International Friends · Joy Pass Launched Sanya Joy City

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China Tourism Day: International Friends · Joy Pass Launched Sanya Joy City

On May 19, China Tourism Day, Sanya will unveil a bespoke urban travel surprise for international tourists. The “JOY PASS” will officially launch at Sanya Joy City, offering exclusive discounts, payment assistance, personalized support, and interactive rewards designed to ensure a seamless and premium shopping and travel experience in the city.

JOY PASS Launch

The “JOY PASS” is specifically curated to meet the consumption, payment, and service needs of international visitors, fostering a more “foreigner-friendly” urban environment. Upon collection, cardholders gain access to exclusive brand offers, comprehensive guidance on overseas payment methods, and warm hospitality across various consumption scenarios—making every moment of city exploration effortless. The distribution point is located at the L1 South Atrium, Sanya Joy City, featuring a dedicated exhibition and interactive zone.

Exclusive Rewards

In addition to the card’s core benefits, an on-site social media interaction campaign will be hosted. After obtaining your JOY PASS, simply take a photo at the venue and post it on social media with the hashtags #GoChinaInSanya and #SanyaJoyCity, tagging @visitsanya, for a chance to receive limited-edition Hainan-style gifts. Gifts are available on a first-come, first-served basis—adding an extra touch of surprise to your journey.

The Experience

Moving beyond traditional promotions, the JOY PASS serves as a “Lifestyle Connectivity Card.” By bridging the gap between practical services—such as payment convenience—and social engagement, the initiative invites international guests to experience the authentic pulse and warmth of Sanya. Whether you are shopping at the mall or exploring local landmarks, this small pass is your gateway to a more convenient and memorable island adventure.