🛍️ Nine Special Zones: Global New Year Flavors at Your Fingertips

This New Year Shopping Festival features three meticulously designed experiential pathways and nine specialty zones, delivering an immersive exhibition experience.

Duty-Free Zone Perks: As a core highlight, the duty-free zone translates the free trade port’s “zero-tariff” policy benefits into tangible shopping experiences, featuring globally popular categories like fragrances, cosmetics, premium goods, wellness products, and spirits. On-site pre-order counters provide guidance for off-island duty-free pickup, with select items available for immediate purchase, port collection, or home delivery.

Diverse Treasures Gathered: From global treasures to Hainan’s local delights, from trendy Chinese New Year gifts to regional festive goods, nine distinct zones cater to every imaginable need for your Spring Festival preparations.

🎭 Fun Interaction: Where Sunshine Horsepower Meets Traditional Folk Customs

The exclusive New Year Festival mascot “Sunshine Horsepower” will appear on-site as your “attentive companion.”

IP Interactive Surprises: Interact with “Sunshine Horsepower” during designated times, take photos, or exchange secret codes for chances to win in-store coupons, parade-exclusive gifts, and other exciting rewards.

Immersive Folk Culture Experience: At the folk culture zone, handwrite New Year blessings, savor sweet sugar paintings, and immerse yourself in traditional festive customs. Fun photo walls like “Instant Wealth” and “Tax-Free Bonanza” await, alongside blind box prize stations to add extra luck to your journey.

🌙 Fantasy Night: Five Days and Five Nights of Themed Revelry

Beyond daytime shopping, the “Fantasy Nights” themed events from 7:30 PM to 8:30 PM each evening elevate the festive atmosphere to its peak.

Themed nights unfold in rotation: Chinese Style Wonder Night, Folk Culture Night, Island Flavor Night, Youth Trend Night, and Carnival Finale Night—each day brings a distinct theme over five days and nights.

A comprehensive audio-visual feast: From traditional Chinese performances to island-inspired shows, the rotating lineup transforms the New Year Shopping Festival into a cultural extravaganza blending sight, sound, and taste.

📱 Citywide Collaboration: An Online and Offline Shopping Carnival

This New Year Shopping Festival adopts a “main venue traffic-driving + satellite venue promotions” model, linking key commercial districts and shopping complexes across the city.

Virtual Exhibition Tour: A dedicated “Virtual New Year Shopping Festival” livestream invites you to explore the exhibition from home, enjoying discounts, spend-and-save offers, and other promotions.

Opening Day Surprises: On February 7th, the opening day, a series of activities will unfold, including folk performances, calligraphy masters writing “Fu” characters, and intelligent robots composing blessings. Additionally, a “God of Wealth” NPC will randomly distribute custom lucky bags, filling the venue with festive New Year spirit.

This Spring Festival, welcome to Sanya Dadonghai Plaza. Amidst the sea breeze and festive atmosphere, experience a New Year carnival where “shopping and fun go hand in hand, and the more you buy, the happier you get.”