As the spring sea breeze sweeps across the 18th parallel north, Sanya’s beaches are about to transform into the trendiest “meetup” spot on the internet. Xiaohongshu’s pioneering seaside product launch event—“New Friends Camp”—has officially set up its headquarters on the beaches and plazas of Sanya’s Dadonghai. This is a brand-new seaside celebration that combines “the ocean × music × markets × sports × art.” Are you ready for this dopamine-fueled extravaganza? Check out this comprehensive guide to all the must-visit spots!

🥥 Pre-Event Mission: City-Wide Treasure Hunt—Claim Your Free “New Friends Coconut”

Before the camp officially opens, Xiaohongshu’s “Tubers” have teamed up with “Coconut Baby” to kick things off early!

Event Dates: April 6–8.

Treasure Hunt: A parade of vehicles will make surprise appearances at six major landmarks: Dong’an Luzhou, Sanya Bay No. 1, Sanya Joy City, Sanya Fresh Mango Night Market, Sanya Luhuitou Scenic Area, and Sanya Dadonghai Square. Find them to claim a free “New Friend Coconut”—delicious and eye-catching! Don’t forget to strike a “V” sign with the coconut and post a check-in note.

🔥 Grand Opening Celebration: 4 Highlights to Unlock Your New Beach Lifestyle

April 11–12: The event officially kicks off at Dadonghai Beach and Plaza. Forget stuffy exhibition halls—here, you’ll find coconut groves, ocean waves, and unexpected surprises.

01. Work Up a Sweat by the Sea with Liu Genghong

High-Energy Party: “National Fitness Coach” Liu Genghong is making a special appearance on the “New Friends Stage”! On April 11 from 5:30–6:10 PM, Coach Liu will lead everyone in an exhilarating, fat-burning party for thousands, helping you dance your way to a healthier lifestyle in the sea breeze.

Beach Fitness Academy: A pop-up fitness academy will open on the beach, offering over 10 trendy workout classes including CrossFit, HIIT, beach volleyball, and animal-inspired workouts. Professional instructors will guide you as you recharge your dopamine levels with the ocean as your backdrop.

02. 100+ Stunning Stalls and a Seaside Music Festival

Happy Strolling: Along the coastline, over 100 “New Friends Market” stalls—featuring food and drinks, creative crafts, fashion, and cute pets—await your exploration. The “Coconut Pawnshop” is also on-site: present your entry wristband to receive a free fresh coconut and transform the shell into a unique work of art at the craft workshop.

Music Frenzy: Electronic music sets, performances by the Sunset Band, and African drumming celebrations take the stage one after another, paired with DJs spinning diverse genres, filling the night at Dadonghai with an energy of inclusivity and freedom.

03. Three Community “Potato” Spaces: Pose to Your Heart’s Content

Three community spaces—Sports, Fashion, and Auto—are open for a limited time! You can get a makeover and hair styling at the “Coastal Makeover Studio,” snap photos with funhouse mirrors and a life-in-four-frames camera; or meet up with eight DIY-modified trend-setting cars for a hardcore meetup, and watch popular anime idols make a cross-dimensional appearance.

04. Stroll Along the Beach, Get Up Close with Must-Have Goods and Art

Hidden Gems: 16 renowned brands spanning beauty, travel, parenting, and outdoor gear will bring their major new releases straight to the beach, offering a one-stop experience of the hottest products online.

Beach Art: Works by over 30 artists—including intangible cultural heritage lanterns, bamboo installations, and poetry—will be scattered across the beach and among the coconut palms. Art is no longer a static object; it’s a living, breathing landscape by the sea.

📝 Event Details

Venue: Sanya · Dadonghai Beach and Plaza

Dates: April 11–12, 2026

Stop staying cooped up at home! This weekend, come to Dadonghai for a coconut drink and let loose with your “new friends” in the Sanya sea breeze!